18 Best Selling Products Online in 2024

If you are planning to open an ecommerce store, it's important to know what are the best-selling products online and study the particularities of each sector. Once you understand what is on trend, you can have a better view of consumer behavior and what has been attractive to them when it comes to buying online. 

Does it mean that your online store plan should include the products that sell more on the internet? No, it depends on the niche you want to invest in, and also your business model. Are you going to be a reseller or produce the items to be sold? Do you want to focus on a specific niche or offer a wide range of products from different sectors? 

All those questions need to be answered in your business plan, be strategic, and plan ahead. Check out the article to know more about what's trending right now, it may help you understand how your business is inserted in the current online market situation, and also give you valuable insights. 

18 Best Selling Products Online in 2024#

1. Power Tool Accessories#

Power tools accessories are certainly one of the trending markets in the home improvement industry. According to a the IMARC Group the power tool accessories market reached the value of US$ 1.85 billion in 2021, and it's expected to US$2.59 billion by 2027. 

In Google Trends, this term is highly searched in the United States and the United Kingdom. If your business is in the home improvement sector, and you wish to focus on both countries, it is worth considering including polishers, sanders, table saws, circular saws, power drills, impact drivers, and other power tool accessories in your ecommerce. 

2. Athleisure Clothes#

The athleisure market size has grown exponentially since the pandemic , and it continues to be one of the most important sectors when we talk about the best-selling products online. This sector's name comes from the junction of the words athlete and leisure, and it sells clothes that can be used to practice sports, but also to go out.

According to Yahoo Finance, Athleisure market was worth US$ 411.02 billion in 2021, and is expected to grow to US$ 793.46 billion by 2028. If you choose to invest in this niche, it's possible to sell from famous athleisure brands or release your own. 

3. Loungewear#

With the lockdown that happened in many regions around the world due to the pandemic, people started spending much more time at home, and their interest in loungewear increased since. It's expected that from 2020 to 2025, this market will grow by US$13.36 billion, which represents a 5.28% growth. 

Loungewear is clothes that are aesthetically pleasing, and comfortable. It includes pajamas, sweatpants, and hoodies, for example. The purpose is to offer clothes that the customer feels good wearing at home, with a soft touch, a design that doesn't limit the movements, and so on. 

4. Pet Toys#

The market for products that are made for improving our pets' lives is a very significant one nowadays, and this includes pet toys too. In 2020, the  Global Market for pet toys was worth around US$2.5 billion and it's expected to reach US$3.7 billion in 2027. 

This is a sector that offers you multiple opportunities. You can have an online pet shop, for instance, and sell not only toys but other pet products, such as leashes, dog food,  cat scratchers, pet clothes, and others. 

5. Baby Bouncers#

Baby bouncers are among the best-selling products online in this sector. The comfort and practicality it offers have attracted the attention of many customers, and the term is highly searched around the world, as Google Trends reveal. The market is expected to grow 12.96% until the end of 2026.   

6. Beauty Fridges#

From 2020, it's possible to notice the skincare market growth. With people being more at home than going out, many of them started to worry about how to take care of their skin, instead of focusing only on makeup. And, as the market expanded, there also came the search for accessories to enhance the routine, such as beauty fridges.

They are mini fridges used to store face masks, moisturizers, thermal water, tonics, and other products, keeping them cold, and improving the sensation when you apply them. It's expected that the beauty fridge market will grow 7.1% by 2031, and reach the estimated value of US$100.4 million.

7. Fake Lashes#

With the use of masks, many people started to focus their makeup efforts on the eyes, which led to an increase in the search for eye makeup products such as eyeshadows, eyeliners, mascara, and fake lashes. 

With a market that's worth around  US$1.14 billion, the estimate is the profit will increase, and the sector will reach US$ 1.96 billion by 2028. 

8. Lip Balms#

Lip balms don't have only the function of adding color to the mouth, and making it look prettier, but some of them prevent the lips from getting dry, moisturizing them. It's also part of the skincare routine, used to stay at home, go out, or when you go to bed. 

The lip balm market is currently valued at US$ 786.19 million, and it's expected to reach US$1.150 billion by 2028.  

9. Phone Tripod#

The phone tripod is a very useful item for people who like to take pictures and record videos with their smartphones. With this accessory, you can stick the phone to it, then place it where you prefer without having to ask anyone to hold the device. Available in different sizes and materials, that product is a success in sales online. 

10. Car Phone Holders#

If you use a GPS while driving the car phone holder is a very practical item to have. It's usually attached to the car dashboard or windshield, and it makes it safer to use apps on your smartphone while driving, without having to take your hands from the wheel. 

The item has become popular and if you sell car or cell phone accessories, that's an interesting item to make available in your ecommerce. Its market was valued at S$1.03 billion in 2021, and it's expected to grow 5.2% per year until 2030. 

11. Exercise Mats#

Exercise mats can be taken to the gym or used to practice exercises at home, which caught people's attention during the pandemic, mainly during the lockdown periods. Even with the reopening of the cities, this type of mat still has a  high demand and is one of the best selling products online in the fitness and sports equipment sector. 

12. Air Fryers#

Air Fryers aren't a new product in the market, but it keeps very attractive for being easy to use and enabling you to cook different types of foods. Also, the advancement in technology, with the release of new air fryer models with several features catches the customers' attention.

It's expected that the air fryer market will grow around 7.3% by year, reaching a value of US$1.861 billion by 2031. 

13. Smartwatch#

Smartwatches have been produced by different brands, including Apple, Samsung, and Xiaomi, for example. The price range and number of features vary a lot, depending on the model and brand, but one thing is for sure, this tech accessory has conquered its space in the market and is one of the best selling products online.

The global smartwatch market value in 2021 was US$30.4 billion, and the estimated growth per year is 20.1% from 2022 to 2030, reaching the value of US$156.3 billion. 

14. Wireless Phone Chargers#

Another growing market that's worth paying attention to is the one for wireless phone chargers. The prospects are good, and it's expected to grow 22.2% per year until 2027. The estimate is that the value will reach US$ 40.24 billion by 2027.

As you don't need to connect your cell phone through a cable to the charger, the wireless phone charger can turn a daily action into a simpler one. More people are looking for this technology, and the demand is increasing. 

15. Matcha #

Matcha tea has grabbed the attention of people who are looking for healthy beverage options, as it offers several benefits and is even being used to replace coffee by some. The interest in this tea has increased its popularity and sales. It had an estimated market value of US$3 billions in 2020, and it's expected to grow 8% per year from 2022 to 2028.

16. Perfume#

It's expected that the global perfume market will reach US$72.1 billion by 2027. The niche perfume, with personalized scents and exclusive fragrances, and natural perfume sectors are growing, and have become a trend in this industry.

When it comes to selling perfumes online, it's possible to partner up with national and international brands, offer various fragrances, or focus on a specific group. This is the case of stores specializing in niche perfumes, for instance.

17. Scented Candles#

Consumers worldwide are looking for ways to create a cozy and welcoming atmosphere at home by using scented candles. It's expected that the candles segment market will have a revenue of more than US$ 11 billion. You can resell candles or handmade them. It depends on your business strategy.

18. Portable Projector#

The interest in portable projectors reached a peak in 2019, and it has become a product desired by many customers. The main reason is it enables you to watch TV shows and films without the need for a monitor, you can project the video on a plain wall.

Choose the Best Selling Products Online to Sell On Your Ecommerce#

Now that you have discovered some of the best selling products online, is there anything that is related to the market you are aiming at? If so, consider if it's worth inserting them into your online store portfolio. Research your target audience, and plan carefully the process from acquiring the products to selling and delivering them.