12 Slogan Examples to Inspire You to Create Your Own

Studying slogan examples from successful brand campaigns is a useful way to learn strategies to create a slogan aligned with your brand identity and send the message you intend. You can connect with your target audience and conquer visibility with the right combination of words.

Define your main goal and how you want people to perceive your brand before choosing your slogan. The slogan must be coherent with the whole brand vision, which includes the tone of speech and the visual identity.

What Is a Slogan?#

The advertising sector has changed a lot in the last decades, the popularization of the Internet and the creation of social media networks, such as Facebook and Instagram have impacted this sector and offered new possibilities. However, the use of slogans for brands in diverse sectors remains.

You can see them not only in TV, radio, and newspaper ads but also in campaigns online in various formats. One reason is that a good slogan can make your brand stand out, and become hard to forget.

A slogan is a catchy and memorable phrase used to convey a message, which can be for advertising purposes. For example, you can use a slogan to sell a product or service, promote an idea, and represent your brand. It's also used in political campaigns to promote parties and their candidates.

People must be able to associate the slogan with the brand's identity. Slogans are usually short with a maximum of 6 to 8 words. They should be easy to remember, unique, and express the brand's values.

Brand Slogan vs Taglines: What's the Difference?#

Taglines and brand slogans are both important to build a strong brand identity and promote sales, therefore it's important to understand how they differ from each other to know when you should use them.

The slogans and taglines are used to represent a brand, and both are catchy phrases. However, the slogan is more focused on advertisements, showing how a brand can benefit its customers. On the other hand, the tagline's purpose is to associate the brand with a specific idea.

For example, Apple's tagline "Think different" conveys the message that the company represents innovation. It intends to make people associate the brand with boldness, authenticity, and disruption.

KFC's slogan "Finger-lickin' good" evokes the quality of the product, and shows why people should consume it.

How to Create a Good Slogan for Your Brand#

Define Your Goal#

The first step to thinking of a slogan is knowing exactly what you aim to achieve with the slogan. For example, do you want to use it to promote a specific product or to build brand awareness? When you have a goal in mind, it becomes easier to think of words that convey your message. You should also consider where the slogan will be used.

Know Your Target Audience#

It's essential to know your target audience to create a memorable slogan because you need to understand what they care about and how you can catch their attention to your brand and product.

What do they value the most in your brand? Answering that question will guide you in choosing what aspect of your brand you should focus on in the slogan. You can emphasize what distinguishes your brand from the others.

Determine the Message You Want to Convey#

What message do you want to pass with the slogan? That's a fundamental question to be answered before you begin creating phrases for the slogan. It's important to know that so you will avoid creating a slogan that doesn't suit your goals or represent your brand.

Evoke Emotions#

Along with determining the message you intend to convey with the slogan, it's also necessary to consider the emotions you wish to evoke with your brand. Associating feelings with a brand's identity is a powerful way to connect with your audience and a well-thought slogan can do that.

Show What Sets You Apart from the Competitors#

When brainstorming for a slogan, analyze what qualities your brand has that make it stand out from the competition. You can use this to create a slogan that resonates with your audience and promotes sales by reminding them why they should choose your brand.

Be Direct and Objective#

A good slogan is short and goes directly to the point. People must understand your message clearly without any doubt, and quickly connect the slogan to your brand. Therefore, it's better to keep it simple and short.

Use Power Words#

A slogan must have a strong impact, and be memorable, that's why you should use powerful words that evoke emotions and compel your target audience to act.

Brainstorm Words#

Make a list of words you would like people to associate with your brands, products, and services. It can include nouns, adjectives, and verbs. Then, highlight the words that are more suitable to your main goal and the message you want to convey. This can be a good start to come up with slogan ideas.

Test the Slogan#

Once you have created your slogan, it's time to test it. Only then, you will be able to know if it works or not. Analyze how your target audience responds to the slogan, and make changes if necessary.

12 Slogan Examples#

1. "Belong anywhere" - Airbnb#

Airbnb, the online marketplace for short and long-term stays, was able to synthesize its brand with two words. The phrase used as its slogan reminds people of Airbnb's objective, which is to make people feel at home when they are traveling.

2. "America runs on Dunkin" - Dunkin Donuts#

Source: Dunkin Instagram

Dunkin Donuts is one of the most popular American coffee and doughnut companies, and the slogan chosen by them aims to reflect that when they say "America runs on Dunkin".Besides, people often refer to coffee as a type of fuel, which brings another meaning to the slogan

3. "Let's go places" - Toyota#

Toyota's slogan is simple and direct, it emphasizes the main benefit its products can offer to you. After all, you buy a car to go from one place to another, right? This short phrase associates the right idea with the product and helps to create brand awareness.

4. "Just do it" - Nike#

You probably have already seen Nike's slogan, which is such a success that you don't even need to put the brand's name or logo to associate Nike with this simple, but catchy phrase. It represents the company's purpose so well that it isn't difficult to understand why it worked.

5. "I'm lovin' it" - McDonald's#

This is another famous slogan example, and for a good reason, McDonald's was able to implement the slogan in such a way that it became a representation of all the good things that can be associated with the brand.

6. "It's finger-licking good" - KFC#

Licking your fingers when you finish eating a meal is a sign that the food is delicious. Fried chicken, which is KFC's main dish, is commonly eaten without using cutlery, therefore the association with "finger licking" makes perfect sense, and it highlights the best quality of its product, the taste.

7. "Save money. Live better." - Walmart#

Walmart uses two direct phrases that can represent what they want to offer to their customers: products with good prices that enhance people's lives. With this slogan, it's easy to understand the brand's values and benefits.

8. "The most magical place on earth" - Disney#

Source: Disney Instagram

The Walt Disney Company has built a brand identity that is strongly associated with the world of dreams and magic, and the phrase chosen to be one of Disney's slogans represents that. It evokes the desire to be in a place that feels magical, where fairy tales gain life.

9. "Beauty for All"- Fenty Beauty#

When Rihanna launched Fenty Beauty, in 2017, the makeup brand caused a commotion in the sector because of its large variety of foundation colors. The slogan highlights the brand's main quality and what distinguishes it from many competitors.

10. "Learn anytime, anywhere." - Duolingo#

Source: Duolingo

Duolingo is another slogan example that emphasizes the brand's main quality. When you read the slogan you know what this app is about, you can learn wherever you are at any time. It sends a direct and clear message that can catch its target audience's attention.

11. "Have a break. Have a KitKat" - KitKat#

Source: KitKat Instagram

KitKat's slogan evokes the desire to have small pleasures during the day, a break from daily duties and stress. It's a call to action to taste the product that works well for advertisements in different formats.

12. "Impossible is nothing" - Adidas#

Adidas' slogan works as a motivational phrase for athletes who want to surpass the limits and embodies the values they want to associate with the brand at the same time.

Create a Slogan for Your Brand#

Now that you have seen some successful slogan examples, and learned how the correct use of words can have a significant impact on how a brand is perceived, what about creating a slogan for your brand? Start brainstorming words, and remember to define what you want to say before beginning. This way, it's going to be much easier to find the perfect slogan.