How to Mass Unfollow on Instagram

Reading time4 minutes
Jaqueline Corradi
Jaqueline Corradi
Content Manager

Do you know how to mass unfollow on Instagram? This action may be necessary if you want to renew your profile and only follow those who follow you, change your niche, or restrict the number of accounts you follow to connect with profiles you are interested in.

However, it's important to be careful to not have your account suspended or be banned from the platform. Be aware of the number of accounts you can unfollow per day.

Why Mass Unfollow Accounts on Instagram

You may want to mass unfollow on Instagram for different reasons. If you tend to follow every account that appears in the suggested posts, for example, you may find yourself following thousands of accounts. This will make it difficult for you to see the content you like and engage with your actual friends.

If you are a digital influencer, the list of accounts you follow matters when it comes to building a consistent personal brand image. Instead of following random people, with mass unfollowing, you can show people what your content is about by only following accounts related to it.

Another reason is if you want to start over and change your profile focus. Learning how to mass unfollow on Instagram will help you delete accounts that no longer are pertinent to you. You will curate who you want to see on your list of friends.

How to Select Accounts to Unfollow

Inactive Users

Accounts that aren't used anymore don't add anything interesting to your feed, right? Therefore, you can stop following them and clean your list, reducing the number of people you follow.

Bot Accounts

Bot accounts probably don't have anything interesting to add to your feed. It's much better to follow accounts managed by real people that will produce high-quality content that is worth seeing whether on your feed or in the stories.

Profiles that Don't Follow You Back

Another factor used by many people who want to reduce the number of accounts they follow is checking who follows you back. If the person didn't reciprocate the act of following your profile, you may consider if it's worth keeping following them.

Accounts You Least Interact With

If you don't interact with an account why keep following it? It's likely their content isn't attractive to you anymore, so hitting the unfollow button makes sense in this case too.

How to Mass Unfollow on Instagram Manually

Mass Unfollow Non-Followers and Who You Least Interact With

1 - Enter your Instagram profile;

2 - Click on "following";

Instagram profile menu

3 - Click on "least interacted with"

Instagram following menu

4 - Click on the button "following" in front of the profile icon and name to unfollow it, and repeat the process with all the accounts.

Instagram least interacted with list

Mass Unfollow Inactive and Bot Accounts

1 - Enter your Instagram profile;

2 - Click on "following";

Instagram profile menu

3 - Click on "Sort by default";

Instagram following menu sort by default

4 - Define if you want to see the profile list organized by the latest or earliest followed,

Instagram sort by menu

5 - Check the profile to verify if it's inactive or a bot. If it falls into one of these categories, click on "following", and then "unfollow", then go to the next profile and repeat the process.

Instagram following menu

How to Mass Unfollow on Instagram Using Specific Apps

Mass unfollowing Instagram accounts manually can be time-consuming, that's the reason why some companies created apps that do that automatically for you. First, you need to choose the best app for that, then install it on your device.

Each app has a different process when it comes to how to mass unfollow on Instagram, check their instructions and select the accounts you wish to unfollow. Ensure you choose a reliable app that won't cause any problems that could make your account be banned.

How to Mass Unfollow on Instagram Without Getting Banned

Instagram has restricted rules and massive actions, such as unfollowing several accounts in a short period can cause you trouble. You can unfollow up to 200 accounts per hour, no more than that, otherwise, the platform can see your behavior as suspicious and penalize you. The same rule applies to following tons of people at the same time, try to avoid this.

Keep Taking Good Care of Your Instagram Account

Now that you have learned how to mass unfollow on Instagram, you can start removing undesired accounts. As a result, your daily feed will be more accurate with your interests. High-quality content won't be lost among several other posts after you have cleaned your following list.

If you use the platform for professional purposes, it's important to know how to mass unfollow on Instagram and keep your account always updated. Post regularly, and keep track of your engagement rates.

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